Monday, November 10, 2008

Response to Persuaders

The documentary "The Persuaders" was quite the eye opener. It is amazing the money and time spent on finding new ways to get the consumer's attention. I for one don't watch a lot of television, but the advertisement industry does not limit itself to just one medium. In the week since watching the documentary I have been amazed how much advertisements are out in the world. You see it on billboards, magazines, bumper stickers, the list goes on and on. I even saw two trucks driving with billboards, they spent over an hour circling a busy shopping center's parking lots, just to try to catch someone's attention. At my work we don't allow outside source to solicit on our property, but then I realized that is mainly because it gives competition to all the ads that the company itself has running inside its doors. I can't walk anywhere in the store without getting hit by a plethora of words all trying to make people want to buy. It's overwhelming at times, but it's such a way of life that most people don't even realized that their senses are being bombarded by it every day! It's enough to make you want to move away from it all and become a hermit off on some mountain.