Reading Response for Chapter 3

Chapter 3 focuses on setting and defining goals for your writing. The guidelines at the beginning of the reading has guidelines on how to approach your readers as well as mapping out what you really want to convey to them. In order to effectively communicate you will need to know a little about the reader, what type of person are they, how well do you know them, what cultural difference may have a factor in how they read your message. With the rise of a more global workplace the ability to communicate effectively with someone from another culture is a must. I think the book does a thorough job of covering many aspects of intercultural communication, which will become even more necessary as we continue on a path to global business. Another point that stuck out to me was guideline 8, it states that you need to be aware of who all you readers will be. Realizing that even though you may write specifically to one person, that does not mean that it won't be shared with other people that may be working with your original reader. If you can identify that say possibly their manager may be looking over your communications or a different department, your writing can change to make your message clear to all readers involved.