Rhetoric

Rhetoric is as much and art form as it is a science. It is the ability to persuade your audience to seeing your point of view. To truly be proficient in rhetoric it is essential that you can appeal to all types of audience in ways that stir their emotions, makes the message personal to them and makes sense logically. Rhetoric is used every day in any form of communication, advertisements, political campaigns, business proposals and personal messages all use it. Use of rhetoric is how we achieve our goals, anything as large scale as a multi-million dollar business deal to simple request between friends. We appeal to whichever side of our audience we believe will pull the most weight in our favor. Ethos, pathos and logos are the three aspects of rhetoric they cover identity emotion and logic respectively. Through the use of these three aspects of persuasion, we have the tools needed to effectively communicate; the art of rhetoric is knowing how to use these aspects. It is not enough to be able to identify what is what, having the ability to shape peoples’ opinions and feeling through the use of rhetoric is where it’s true power lies.